A diary of learning and creating.

Hi, I’m Reece

Entrepreneur balancing venture and stillness.

For people who want to build extraordinary things—without losing themselves along the way. The parallel pursuit of self-actualization and self-realization.

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#12. The Discomfort Of Focus.

A recent getaway to Biarritz, France (Sep 25). Photo credit: Greta Kvitten Since our recent exit, I’ve been thinking a lot about what went well and what we could have done better. On the latter—what are the flawed mental models I held largely as a result of being a first-time founder? I thought I would…

#11. Advice Is Cheap

Since the sale of our company, a lot of friends and fellow founders have reached out asking for advice. It’s made me reflect on how easy it is to believe that what worked for me must be some kind of universal truth. But most advice is at risk of being little more than a single…

#10. Writing in the Quiet

I’ve been writing a lot lately—but quietly. The past few years have been intense. At times, it felt like I was watching it all unfold from outside myself, like a film. But this past month, I’ve finally had the chance to pause—to breathe—and to begin taking it all in. One of the things I love…

#9. No solutions, only trade-offs

“There are no solutions, only trade-offs.”  Thomas Sowell I heard this quote some time ago, originally made famous by the economist Thomas Sowell. It’s been floating around in my head for some time and recent events in our company’s journey seem to accurately embody the deep rooted truth in this saying.  For a lot of my…

#8. Attachment to outcomes in startup life

Those who are compulsively attached to the results of action cannot really enjoy what they do. They get downcast when things do not work out and cling more desperately when they do. I recently read the passage above and felt that it wonderfully captured one of the greatest challenges of company-building, one that seems so…

#7. The cycle of Thoughtful Execution

I feel like I’ve made a number of good decisions over the past 5 years. Until recently however, understanding how I arrived at these was not that clear to me. This post was an attempt to uncover commonalities in my decision making process that could help support reproducibility going forward. We review what led to…

#6. De-risking the startup transition

Entrepreneurship is about managing risk, not avoiding it. Benjamin Graham For many people in a corporate role, leaving to start a company may feel like a leap of faith. Back in January 2022, as I took a month off to plan my soon-to-be startup, this feeling of risk was very much present, and ultimately was…

#5. Leaning into authenticity

I am very malleable and often influenced heavily by my peers and the content I consume. As such, I am finding the process of discovering my ‘authentic self’ to be a powerful catalyst in the dual pursuit of competitive edge and deep fulfilment. This post explores what this process has entailed so far. A genius…

#4. 20 pieces of advice for a new founder

Anyone close to me knows that I’m a massive geek when it comes to note taking. Something about summarising, synthesising and storing interesting ideas gets me excited. As I kick off the founder journey in the coming weeks, I decided to summarise the key pieces of advice I’ve gathered over the last few years through…

#3. Asking better questions to extract learnings

Around a year ago, I started speaking with many founders and early-stage start-up employees to get their advice on transitioning from consulting into the start-up world. Whilst I spent some time up-front thinking about what I wanted to get out of these conversations, I now realise that through mediocre questions I was not maximising the…

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